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What makes Candy Crush so addictive?

More than 132 million other people each month play the puzzle game developed by King. Candy Crush has become one of the most popular games to date and has been also the first to capture the top spot on iOS, Android and Facebook at the same time. But if it isn't the prettiest puzzle game ever made or the most clever, why can't people stop playing? Should parents be worried about these media addictions in kids?

Seeking Opinion Gaming , Child Behaviour 3 years ago
Laura Celada admin
Laura Celada’s Editorial intern
London, GB

1 expert and 1 parent have answered

expert answer
Linda Breneman expert
Linda Breneman Managing Ed., Seattle, US
Gaming expert

I wrote about Candy Crush Saga here--how I believe the game was created using excellent game-design principles. One of these principles is that it's easy to play but hard to master. It's also quite beautiful to look at (candies!) The sounds and visuals reinforce and build to create a pleasurable and addictive gaming experience. And its diabolical use of something called "variable reward intervals" takes advantage of human nature--the ways in which we work harder for rewards that come irregularly. It's just a very well-designed game. So good, in fact, my friends and I call it evil because we play maybe a little bit more than we think we should. :-)

3 Reply Share:
Opinion 3 years ago
Matthew Day
Matthew Day A geek London, GB

One thing, HOW many "casual games" are TV advertised? Though that alone should be a warning for an "allegedly free game".

Must warn you, once you visit TVTropes, you can end up flitting link to link and forget entirely what you went there for!

Can't say I'm impressed by Candy Crush, but then my weakness is for the Tower defence genre, not the match 'em and smash 'em. The other thing, since I'm playing a casual game on a big game site like Armorgames in a web browser, the next alternative is only a click away.

The real key point, is the "I'll get you next time" factor, sometimes in my current one (Cursed Treasure 2), I'll go back and ace the level in night mode, and then struggle to repeat that in easier day mode.

I have NEVER bought a boost for money, if it doesn't play well without, I'm outta here, similarly if a "free to play" game dumps on free players with a miniscule amount of time, or other things that mean "pay or suffer", I'm on to the next one.

1 Reply ( 1 ) Share:
Opinion 3 years ago

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