The new Gen of consumers are growing up immersed in a digital world,will this need to be replicated in their real worlds in order to engage?
As Generation Z and now even Generation Alpha, are growing up in an age where wireless high speed internet is just like air to them and 17% of under 3s now own their own laptop or tablet, it is clear to see that they are a generation of digital natives, like no generation we have ever experienced before. We have already seen stores replicating this digital world in-store for children, such as Harrods Toy Kingdom and The Nature Trial Installation at Great Ormond Street Hospital in London but what about when these children come of age and become the main consumer cohort? Will brands need to change the way they create in-store experiences for these consumers to continue to engage digitally with them?
2 parents have answered
I think there is going to be a lot more things grabbing their attention, with smartphones becoming even more smart and many more devices appearing ! So yes in that sense I think brands will need to do more stuff to keep them coming into their shops and spending time in there
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I find it fascinating that the new generation of creators are manifesting more and more ways to feel instantly 'connected'… my personal spiritual belief is that we already are all connected… we have just forgotten our 'oneness'.
I think the next stage will be the fallout… as more people find spaces to move completely away from and without technology, off the grid, so to speak. Regress to growing own veg, etc! I am being flippant, of course! but I certainly would be interested if anyone ever comes across any academic research that might support my theory! :-)