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NekNominations, the horrible new thing to worry about

3 years ago

Tom Baker writer
Tom Baker Staff Writer Derby, UK
When I was at university (not as long ago as you might think, dear reader), I knew somebody whose 'party trick' was to down a bottle of wine, in one go, in around thirty seconds. It didn't matter that he then immediately, erm, 'lost' said bottle of wine from his system, and was then incapacitated for the rest of the night. He'd filmed it, and so had a permanent record of his feat.
Other than being weirdly impressed, we all agreed that it was pretty stupid. Which is why it's surprising – or maybe not – to see the feat has become a social media trend in the form of 'NekNomination', or neck nominations (I don't know why they drop the 'c' either. Kids eh?). 
It's pretty much exactly what my mate did – people filming themselves necking a bottle of booze in one go – except now it involves hard liquor, and after posting your video you 'nominate' somebody else to do it. It's kind of like the video from the Ring. And just as deadly, apparently.
The game has been blamed for the deaths of two men in Ireland, and even more extreme versions – like downing a mixture of hair gel, mint sauce, beer and vinegar – can't be good for the old stomach lining.
For the most part – other than the occasional Tory politician and district judge – the craze is favoured by students, because what else do students do? Besides studying, obvs. Drinking games aren't anything new, but this one does appear to be demonstrably more... well, fatal. Not only that, but roping other people into it with the nominations has been seen as a form peer pressure, or even cyberbullying.
I'm not sure I buy the involved students' claimed that it's 'just a bit of fun' (since binge drinking at university is a big deal), but the hand-wringing by 'grown-ups' seems a bit OTT as well; that said, there are two documented deaths related to NekNominations.
What do you think? Are NekNominations just a harmless fad, or a real danger?
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