Is the Christmas TV guide a thing of the past?
Tonight, my family will gather around a copy of the Radio Times with a pen and circle everything we want to watch or record this Christmas. This ritual must be dying due to 'on demand' and apps to record and remind about TV shows. Or will there always be a place for this nostalgic pursuit?
1 expert and 1 parent have answered
Thanks for the TiVo shout, Mark.
The benefit of a TV guide is that it can introduce you to shows that a recommendation algorithm or social recommendations wouldn't think to pick up based on past behaviour. That becomes truer the more unique a show is.
TiVo's Mind is a hugely powerful recommendation engine, but it's only one of a number of tools we use at Virgin Media - disclaimer: I'm managing editor and social media manager at Virgin Media - to help our customers discover new shows.
The Discovery Bar (known as the Bar of Delights in the US) on the TiVo home screen is one of the platform's unique strengths as it gives the editorial team the opportunity to share what we're watching and promote our Collections, which are basically editors' picks, from our editorial TV team. Same for Virgin TV Anywhere, which we recently launched.
Similar services are starting to use similar tools to editorially raise awareness, and of course the more channels there are, the more useful a service that is - we tend to find the shows we editorially promote are the most-watched on the service, which is as you'd expect.
When you can discover shows and set to record them or watch them all in the same app, a printed magazine just doesn't compete - unless it's the Christmas Radio Times, of course.
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Not when you've got a Tivo.